Hench Archives

The announcment of the iPad was littered with hyperbole from Apple CEO Steve Jobs, calling it “the best way to browse the web”. We look at how, with current web interfaces, that’s all talk.

iPad: the web isn't designed for it

I’m an iPhone 3G owner, and, it has to be said, a happy one. It makes calls. I can send text messages, email (somewhat dodgy) photos, and catch up with people on Facebook, LinkedIn and Twitter.

I can also use it to browse websites, but I’m under no pretences that the experience is anything other than lacklustre in comparison with my 23” LCD screen and a mouse.

›    Continue reading “iPad, touch and the new interactive frontier.”

I don’t think we’re allowed to blog this without using that title. AOL have become Aol. (period!), and have a new identity to celebrate that fact.

New AOL logo

I’ve commented on this elsewhere, but had to blog about it here since it’s such a high profile redesign. I’d have written my thoughts on the Pepsi re-brand if we’d been live then, and I may yet come back to it.

So, AOL. Or now, Aol. (don’t forget that period!). Scourge of the internet for many a year, indirectly spawning amongst other things that dreadful Tom Hanks/Meg Ryan movie “You’ve Got Mail”. Although I suppose we can probably lay some of the blame for that at Compuserve’s feet, too. Whoever’s fault it was is not important. Steer clear.

›    Continue reading “Aol. Lol.”

The Ray Ban “Never Hide” campaign has been around for a while, and, whilst I think the execution is really interesting and the art very cool, I’m not so sure about the accuracy of the message..

Ray Ban "Never Hide" campaign

Well here we are. I didn’t really want to make my first post something negative, but I keep passing these ads every day and I must admit I’m a little baffled by them. They’ve actually been around for a while, but I’m going to indulge myself regardless.

›    Continue reading “Ray Ban “Never Hide” Campaign”