10 things surfing has taught me about running a business

Living and working at Bondi Beach has given me the opportunity to improve my surfing, and in doing so I’ve learnt a thing or two about business..

1. When you miss what looks like a perfect wave there is often a better one right behind it.

When you miss out on winning what looked like the perfect job, you’ll be surprised how often something else will present itself, something that actually suits you better. So keep your chin up and your eyes open.

2. Even if you paddle hard and take off perfectly you can still wipe out because you chose the wrong wave.

It looked like the opportunity of a lifetime, but sooner or later you realise you’ve taken on a job that ends up costing you time, money and all creative integrity, or – even worse – the client leaves you high and dry after hours of work.

3. You have to go out in conditions that are a little above your ability, otherwise you’ll never improve.

Don’t be afraid to step up to the next level and take on a job that pushes you to the next level. If you don’t, you’ll never grow your business.

4. When you get caught inside you have to be able to go with the flow.

If something goes wrong and a big job falls through, make sure you’ve got something backing you up to help you get through difficult financial times.

5. It’s always more fun when you have a friend along to share the ride.

Starting a business is like anything in life: better when you have a good companion to help, encourage and inspire you.

6. You learn quicker by practicing with people better than you.

Seek out the best people to work with you, either full time or on a contract basis. It’s always worth spending more money to get someone with talent, knowledge and dedication, because they will help you to build something of value.

7. Confidence and dedication are key to overcoming your fears.

Never stop learning or pushing yourself, it will give you the confidence and ability to take on any opportunity.

8. You should always use a leg rope.

Plan ahead to ensure your projects can’t spiral out of control and damage anyone else’s business.

9. You have to look both ways before you take off.

Make sure you know what you’re taking on with any new project. Remember the old adage: if something looks to good to be true, it probably is.

10. It’s worth the difficult paddle out when you’re sat out the back in calm waters with the sun on your face.

No matter how many times you’re pushed back or think you won’t make it, you have to remember the reward at the end, and that you are on the right path – the one you’ve chosen.