Champagne d’Armanville was created as a luxury brand for a fifty year old Champagne house, Chassenay d’Arce.
The label was the most important aspect of the venture and had to provide an oppulent, luxurious and royal image for the brand whilst maintaining a very French attitude and colour scheme. The Champagne was promoted with much success throughout Asia and the drink itself received an excellent review from a Master of Wine.
Hench has since been involved in the exporting of this product to Asia and further promotional material has been produced.