Maxim’s de Paris Bag-in-Box Wine

Maxim’s de Paris; owned by Pierre Cardin and once known as the most famous restaurant in the world at the turn of the 20th century, now a brand and chain of restaurants offering an experience like no other.

Maxim’s de Paris put out the word they wanted their bag-in-box (BiB) wine redesigned as they were not happy with the designs they had been offered.  Having won the contract and completed the task, Hench’s work was officially recognised by Pierre Cardin himself.  We did not rest on our laurels for too long though as we were subsequently asked to produce more designs for both Maxim’s de Paris and Pierre Cardin!