La Petite Chaise Rouge was born to satisfy a need in a saturated market.
The brief was a tough one: Create a brand and design ethic for a range of French wines, targeted primarily at Asian markets, whilst maintaining a very French feel and still looking modern, classy and appealing. All this, without resembling a new world wine or an existing competitor or brand (of course).
Hench produced visualisations of the finished product to be shown to prospective importers. Due to the highly positive feedback received so far, there are already plans to further develop the range.